About Us

JUST FISH is a young start up born in Pisa, Tuscany, in 2022.

After almost two years of planning, continuous testing, failures and successes, we decided to officially launch our first soft bait, the KITARA , through crowdfunding on Kickstarter .

We were the first Italian brand to undertake this path, but that's just how we are - we like to break new ground and think a little outside the box .

Our Made In Italy is not made of words.

We design our own lures. We produce them ourselves, using silicone produced in Italy. We take care of all the design , marketing and communication ourselves, from packaging to this site itself.

It's a huge job but one that we do with enthusiasm and passion.

The quality of the result is up to you to evaluate.

We want Just Fish to become the laboratory where your ideas come to life, where you can imagine the colors that best suit your waters so that you can truly feel that every fish you catch is yours , whether large or small.

Thank you all and JUST FISH!